Norwest Obstetrics and Gynaecology

Combining the expertise of industry-leading obstetricians and gynaecologists into a new exciting brand
Norwest Obstetrics and Gynaecology was the combination of two preeminent obstetricians and gynaecologists in Sydney, Dr Mathew Wilson and Dr Bassem Gerges, who offer compassionate and kind care to women throughout every stage of their adult lives.

“In March 2019 Total Medical Design helped our business with website design and development and logo design. Total Medical Design were referred to us by a colleague who had had a good experience with the team. This is why we decided to go with them”
DR BASSAM GERGES, GYNAECOLOGIST & CO-PRINCIPAL

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Challenges
  • The new clinic’s website and branding needed to reflect strong branding that emphasised a message of comprehensive obstetric and gynaecological care for women at all stages of their lives under one roof.
  • The website and branding needed to be distinct and engaging to attract and retain new clientele.
  • The new website needed to be robust and visible to search engines and gain organic and paid traffic with SEO services.
Solutions
  • A vibrant, engaging and functional website that was developed in close consultation with Dr Gerges and Dr Wilson.
  • Distinctive branding to launch the joining of two well-known specialists in their fields and the formation of Norwest Obstetrics and Gynaecology.

“People who have seen our website have been quite impressed by it. Our overall impression is that it attracts people. It’s a simple, elegant and yet comprehensive design where patients can easily find what they are looking for.”
“The whole process was pretty smooth. The website was done pretty quickly. The whole thing has been really easy. The team addressed things quickly and on the whole, it was an enjoyable experience.”
DR BASSAM GERGES, GYNAECOLOGIST & CO-PRINCIPAL

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