Form Physio

Rob Lee, owner and senior physio had a strong vision of the identity that he wanted for his website
Rob Lee’s physiotherapy business Form Physio had a respected reputation in the industry in Auckland. They required a SEO boost to allow them to reach new prospective clients, along with a memorable and engaging brand identity that would set them apart from competitors.

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  • Even though Form Physio had previously had a website for several years, it was not being picked up by Google at all. The challenge was to establish a dynamic, effective digital marketing and SEO campaign that would reach their desired target audiences.
  • Additionally, Total Medical Design found a disconnect between the in-clinic experience of Form Physio with their visual identity. So we set about aligning their visual identity together into a strong, holistic and contemporary visual brand.
  • We redesigned their branding both in-clinic and online to reflect their values and goals for their business.
  • We implemented stylised photography and imagery to reflect their strong brand identity along with uniform palette colours throughout their website.
  • We initiated an SEO foundations campaign to give the website a kickstart with Google, in order to help them reach their desired target audiences.
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