10 content ideas for your medical practice blog
Blogging can benefit your practice in many ways. Not only can it drive traffic to your website but it can …
LinkedIn might not seem like the first place a medical professional would focus online, but it’s one of the most …
Healthcare marketing has evolved significantly from its traditional methods, such as flyers and fridge magnets. In 2024 and beyond, practices …
In healthcare, best practice is second nature. However, when it comes to websites, many doctors and clinics fall short, relying …
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If you’re trying to improve your healthcare website’s visibility, you’ve probably asked:Should I focus on on-page optimisation or link building? …
Patients are changing how they search for health information. Instead of clicking through long lists of Google results, many are …
Read more about AI Search Visibility in Healthcare Marketing:...
For modern healthcare professionals, social media is no longer optional it’s an essential tool for increasing visibility, building trust, and …
If you run a medical clinic, specialist practice, or healthcare brand, you’ve probably asked: Can social media bring more traffic to …
If you’re a doctor, specialist, or healthcare clinic owner with a website, chances are you’ve heard about SEO. But one …
The way patients find doctors online is shifting rapidly. For years, being visible on Google’s first page was the gold …
The Medical Board of Australia (MBA) provides advertising guidelines under the National Law for medical practitioners and any advertising agencies …
Read more about AHPRA Guidelines on Cosmetic Procedure Advertising:...
Insights from a Medical Marketing Specialist As a medical marketing specialist, I’ve witnessed a significant shift in how doctors and …
In Australia’s ever-evolving healthcare landscape, crafting an effective medical brochure is about striking a balance between informative content and engaging …
In today’s fast-paced healthcare landscape, medical practitioners, health centres, and clinics must stay ahead of the curve to attract and …
Introduction Search Engine Optimisation (SEO) is an essential strategy for driving traffic to your website and improving its visibility in …
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Introduction A well-designed medical website is more than just an online presence; it’s a critical tool for patient engagement, appointment …
Choosing the right web design agency is crucial for developing a successful medical website. Your website must be visually appealing …
Introduction Understanding website analytics is crucial for healthcare professionals looking to optimise their online presence in the digital age. Visitors, …
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Introduction Are you in the process of creating a medical website? In the competitive healthcare industry, having an eye-catching and …
Introduction Creating effective landing pages is crucial for medical professionals, clinics, and healthcare practices, which aim to attract new patients, …
Introduction In the competitive healthcare industry, effective marketing is crucial to attract new clients, increase engagement, and boost conversions. Staying …
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Introduction In the digital age, your clinic’s website is often the first point of contact for potential patients. A well-designed …
Introduction In today’s competitive healthcare market, establishing a distinctive brand identity is crucial for medical professionals and practices. Beyond just …
Enhancing Medical Websites: Choosing Between Stock and Personalised Imagery Revisiting the Pros and Cons Selecting the right visuals for your …
Introduction In the rapidly evolving field of medical marketing, staying ahead means continuously refining your SEO strategy. Keywords are the …
In the ever-evolving world of digital marketing, staying ahead of the curve is crucial, especially in specialised fields like dentistry. …
The recent expansion of the cosmetic surgery investigation by the Australian Health Practitioner Regulation Agency (AHPRA) to encompass procedures …
New compliance regulations have been made by the Australian Health Practitioner Regulation Agency (Ahpra) for advertisements and practises related to …
Owning and operating a healthcare business in Australia can often feel like walking through a field of landmines. The landmines, …
Online booking is no longer just a nice to have, today’s patients and clients expect it. With more and more …
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Marketing in the healthcare industry is tough. Not only do you need to keep up with increasing competition and market …
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Marketing a dental practice in today’s highly-competitive market can be tough. Despite this, demand, revenue and profit in the Australian …
Facebook can be an extremely effective tool for marketing your medical practice. Not only does it have the power to …
How effective was your practice’s email marketing last year? According to recent stats by email marketing software provider MailChimp, the …
Last month Google announced a significant shift in indexing. Instead of ranking the desktop version of websites, they will instead …
Read more about Google’s mobile-first index: Is your clinic...
Blogging can benefit your practice in many ways. Not only can it drive traffic to your website but it can …
If you’re considering creating a new brochure for your medical practice or clinic, read on. Here are some common mistakes …
Selecting the right web design agency for your medical practice or healthcare clinic is critical to your online success. If …
Healthcare has been a notoriously slow adopter of digital trends. But today, medical professionals understand the importance of keeping up …
Branding is often overlooked when it comes to medical marketing. In fact, it wasn’t always necessary. However, building a strong …
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Whilst interpreter services in Australia are highly accessible, and have been shown to improve the quality and safety of health …
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Having a professional website for your practice is critical in today’s digital world. But unless you are actively promoting it, …
When considering the value of online patient-doctor reviews, medical professionals have traditionally been sceptical. Concerns over negative feedback and subsequent …
1. Know what platform suits what audience If you’re marketing a new treatment for Alzheimers Disease to carers and healthcare …
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When it comes to creating maximum impact with your healthcare website, you need to understand and implement all of the …
The digital world has increasingly moved from older computer interfaces towards screens in multiple different sizes and in multiple different …
Medical practitioners and medical clinics looking to boost their online presence and traffic to their website need the assistance of …
The ever-increasing amount of internet traffic out there comes not from reading text but from watching video. Streaming video on …
Many Australian medical practices are still stuck in the early 2000s when it comes to marketing. The website is outdated. …
Have you ever thought of advertising your clinic? How? But the major question is, do you have the time, courage …
This highly changing and technology-driven economy is the biggest reason why more medical practitioners are establishing and maintaining their own …