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22nd September, 2025
How Doctors Can Use LinkedIn to Strengthen Their Digital Presence

LinkedIn might not seem like the first place a medical professional would focus online, but it’s one of the most …

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15th September, 2025
3 Digital Growth Tools Every Healthcare Practice Should Be Using

Healthcare marketing has evolved significantly from its traditional methods, such as flyers and fridge magnets. In 2024 and beyond, practices …

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8th September, 2025
6 Strategic Must-Haves for High-Performing Doctor Websites

In healthcare, best practice is second nature. However, when it comes to websites, many doctors and clinics fall short, relying …

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24th August, 2025
On-Page SEO vs Link Building in 2025: What Matters More for Being Found Online?

If you’re trying to improve your healthcare website’s visibility, you’ve probably asked:Should I focus on on-page optimisation or link building? …

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20th August, 2025
AI Search Visibility in Healthcare Marketing: What Doctors and Clinics Need to Know in 2025

Patients are changing how they search for health information. Instead of clicking through long lists of Google results, many are …

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17th August, 2025
7 Smart Ways Medical Practitioners Can Use Social Media in 2025

For modern healthcare professionals, social media is no longer optional it’s an essential tool for increasing visibility, building trust, and …

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11th August, 2025
How to Increase Website Traffic with Social Media (2025 Guide for Medical Professionals)

If you run a medical clinic, specialist practice, or healthcare brand, you’ve probably asked: Can social media bring more traffic to …

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4th August, 2025
Why Link Building Still Matters for Medical Websites in 2025

If you’re a doctor, specialist, or healthcare clinic owner with a website, chances are you’ve heard about SEO. But one …

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29th July, 2025
How AI Search Is Changing Patient Discovery: What Doctors and Specialists Need to Know

The way patients find doctors online is shifting rapidly. For years, being visible on Google’s first page was the gold …

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21st July, 2025
AHPRA Guidelines on Cosmetic Procedure Advertising: What Healthcare Professionals and Agencies Need to Know

The Medical Board of Australia (MBA) provides advertising guidelines under the National Law for medical practitioners and any advertising agencies …

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10th March, 2025
Why Personal Branding is Crucial for Doctors and Specialists in Australia

Insights from a Medical Marketing Specialist As a medical marketing specialist, I’ve witnessed a significant shift in how doctors and …

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29th January, 2025
Medical Brochure Design in Australia: A Guide to Crafting Impactful Medical Brochures

In Australia’s ever-evolving healthcare landscape, crafting an effective medical brochure is about striking a balance between informative content and engaging …

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22nd October, 2024
The Benefits of a One-Stop Agency

In today’s fast-paced healthcare landscape, medical practitioners, health centres, and clinics must stay ahead of the curve to attract and …

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23rd September, 2024
What Works Better: On-Page Optimisation or Link Building?

Introduction Search Engine Optimisation (SEO) is an essential strategy for driving traffic to your website and improving its visibility in …

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23rd September, 2024
5 Essential Tools Your Medical Website Needs in 2024

Introduction A well-designed medical website is more than just an online presence; it’s a critical tool for patient engagement, appointment …

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30th July, 2024
How to Select the Best Web Design Agency for Your Medical Website

Choosing the right web design agency is crucial for developing a successful medical website. Your website must be visually appealing …

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22nd June, 2024
Understanding the Differences Between Visitors, Page Views, and Clicks

Introduction Understanding website analytics is crucial for healthcare professionals looking to optimise their online presence in the digital age. Visitors, …

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21st June, 2024
The Ultimate Guide to Creating an Eye-Catching and User-Friendly Medical Website Design

Introduction Are you in the process of creating a medical website? In the competitive healthcare industry, having an eye-catching and …

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10th June, 2024
How to Master the Art of Medical Landing Pages in 2024

Introduction Creating effective landing pages is crucial for medical professionals, clinics, and healthcare practices, which aim to attract new patients, …

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23rd May, 2024
4 Essential Healthcare Marketing Tools for 2024

Introduction In the competitive healthcare industry, effective marketing is crucial to attract new clients, increase engagement, and boost conversions. Staying …

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21st May, 2024
How a Website Can Portray Your Clinic in 2024

Introduction In the digital age, your clinic’s website is often the first point of contact for potential patients. A well-designed …

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20th May, 2024
How to Develop a Distinctive Brand Identity for Your Medical Practice in 2024

Introduction In today’s competitive healthcare market, establishing a distinctive brand identity is crucial for medical professionals and practices. Beyond just …

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15th May, 2024
Should I use stock imagery on my medical website?

Enhancing Medical Websites: Choosing Between Stock and Personalised Imagery Revisiting the Pros and Cons Selecting the right visuals for your …

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14th May, 2024
How to Use Your Medical Marketing Keywords Wisely

Introduction In the rapidly evolving field of medical marketing, staying ahead means continuously refining your SEO strategy. Keywords are the …

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6th September, 2023
Elevate Your Dental Practice with Proven Marketing Strategies

In the ever-evolving world of digital marketing, staying ahead of the curve is crucial, especially in specialised fields like dentistry. …

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6th September, 2023
How to Understand the New AHPRA Changes and Stay Compliant

  The recent expansion of the cosmetic surgery investigation by the Australian Health Practitioner Regulation Agency (AHPRA) to encompass procedures …

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17th July, 2023
How to ensure your medical practice’s website and advertising is Ahpra compliant

New compliance regulations have been made by the Australian Health Practitioner Regulation Agency (Ahpra) for advertisements and practises related to …

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30th April, 2020
The Total Medical Design Guide to Advertising Regulations for Healthcare Businesses

Owning and operating a healthcare business in Australia can often feel like walking through a field of landmines. The landmines, …

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8th February, 2020
Healthcare marketing: Is online booking always the best option for your clients?

Online booking is no longer just a nice to have, today’s patients and clients expect it. With more and more …

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14th January, 2020
Australian healthcare marketing: What you need to know to stay compliant

Marketing in the healthcare industry is tough. Not only do you need to keep up with increasing competition and market …

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30th March, 2018
10 proven ways to drive more patients to your dental practice

Marketing a dental practice in today’s highly-competitive market can be tough. Despite this, demand, revenue and profit in the Australian …

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21st November, 2017
Google’s mobile-first index: Is your clinic or practice ready to rank?

Last month Google announced a significant shift in indexing. Instead of ranking the desktop version of websites, they will instead …

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19th October, 2017
10 content ideas for your medical practice blog

Blogging can benefit your practice in many ways. Not only can it drive traffic to your website but it can …

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11th October, 2017
6 mistakes doctors make when creating a practice brochure

If you’re considering creating a new brochure for your medical practice or clinic, read on. Here are some common mistakes …

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5th September, 2017
10 questions to ask before you select a medical web design agency

Selecting the right web design agency for your medical practice or healthcare clinic is critical to your online success. If …

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18th August, 2017
Why Your Medical Website Needs to Move Beyond Marketing

Healthcare has been a notoriously slow adopter of digital trends. But today, medical professionals understand the importance of keeping up …

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1st June, 2017
The importance of healthcare branding and how to get it right

Branding is often overlooked when it comes to medical marketing. In fact, it wasn’t always necessary.  However, building a strong …

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25th March, 2017
The medical professionals guide to multicultural web content

Whilst interpreter services in Australia are highly accessible, and have been shown to improve the quality and safety of health …

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21st February, 2017
How PPC can benefit your practice

Having a professional website for your practice is critical in today’s digital world. But unless you are actively promoting it, …

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11th February, 2017
The value of online reviews for medical professionals

When considering the value of online patient-doctor reviews, medical professionals have traditionally been sceptical. Concerns over negative feedback and subsequent …

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3rd December, 2016
10 Best Practice Techniques for Healthcare Brands Using Social Media

1. Know what platform suits what audience If you’re marketing a new treatment for Alzheimers Disease to carers and healthcare …

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7th October, 2016
Six Medical Website Content Best Practices

When it comes to creating maximum impact with your healthcare website, you need to understand and implement all of the …

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20th August, 2016
5 Reasons Why Your Medical Website Needs a Responsive Design Upgrade

The digital world has increasingly moved from older computer interfaces towards screens in multiple different sizes and in multiple different …

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14th August, 2016
Why Medical Businesses Need An Adwords Certified Professional

Medical practitioners and medical clinics looking to boost their online presence and traffic to their website need the assistance of …

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31st July, 2016
5 Reasons Why Rich Media and Videos Enrich Your Healthcare Website

The ever-increasing amount of internet traffic out there comes not from reading text but from watching video. Streaming video on …

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23rd May, 2016
5 Powerful Ways to Revive Your Medical Practice’s Online Marketing in 2025

Many Australian medical practices are still stuck in the early 2000s when it comes to marketing. The website is outdated. …

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22nd May, 2016
The Benefits of a website for your Medical Practice – Part II

Have you ever thought of advertising your clinic? How? But the major question is, do you have the time, courage …

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22nd May, 2016
The Benefits of a website for your Medical Practice – Part I

This highly changing and technology-driven economy is the biggest reason why more medical practitioners are establishing and maintaining their own …

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