Alignment Studio

Complete rebrand, relocation and redirection of the clinic
We originally worked with Peter Hunt to build his first website in 2017, the clinic was then known as Collins Place Physio. When we met up with Peter he presented the remit that he was not only relocating his clinic, he was also rebranding and renaming the clinic.

“The biggest challenge we faced with this project was dealing with COVID-19, immediately after the website launch. Thankfully we were in a position to offer flexible terms to Peter and work through with them during the period, supporting them with their ongoing messaging, promotion of TeleHealth and PPC campaign. My priority is to create long term relationships based on trust”.
RAY GIRIDHARAN, TMD FOUNDER

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Challenges

Complete rebrand from Collins Place Physio to The Alignment Studio.
Concerns over the loss of traffic with the domain change.
The business recognition and reputation of Collins Physio.
COVID-19 hit Australia just one month into the launch of the new clinic.

Solutions

Working with our client to ensure the brand reflected the clinic and the target audience. A Melbourne CBD clinic offering the very best in Physiotherapy, Pilates & Remedial Massage.
Our SEO Foundation & redirection campaign, to ensure all original traffic and content in Google was redirected and increase on the existing traffic by 30%.
We managed a campaign to ensure clients were introduced to the new name and brand over a series of 3 months. Through key messaging on both websites, eNewsletters and a PPC campaign.
We offered our client flexible payment terms, especially when COVID-19 hit Australian shores.