A complete 3-month launch program for doctors, specialists, and allied health clinics
Launching a medical practice is a significant milestone, but it comes with numerous moving parts, including branding, digital presence, compliance, and patient acquisition.
At Total Medical Design, we take the pressure off with a structured onboarding program tailored for new clinics in Australia. Whether you’re opening your first private practice or rebranding an existing one, our team will help you establish a professional online presence, build patient trust, and start growing your clinic from day one.
This program is designed for:
You don’t need to be tech-savvy. You just need the right team and a clear plan — and we’ll take care of the rest.
Launching a clinic without a clear marketing and digital setup often leads to:
This is why a guided onboarding process, with healthcare-specific support, is essential. We ensure that you start with a strong foundation that attracts patients and builds your reputation from the very beginning.
We break down your setup into three key stages, ensuring that nothing is rushed and everything is aligned.
Your clinic launches with a clean, modern, mobile-optimised website, strong branding, and practical tools to begin operations and referrals.
You’ll start ranking for local and specialty search terms, and prepare your site for inclusion in Google SGE, ChatGPT, and Perplexity results.
Begin attracting patients through both paid and organic channels, using data to inform future strategies.
We knew we needed a website, but TMD gave us far more — logo, content, SEO, and visibility within a few weeks. By the second month, we were already getting referrals and booking appointments online. The process was smooth, fast, and reassuring.
“I didn’t know where to start — but the onboarding process gave me structure and confidence. Patients have already commented on how clear and professional our site looks.”
Depending on your goals, location, and timeline, we can tailor additional services to build momentum before and after your clinic launches:
These add-ons can be delivered during onboarding or as part of your ongoing growth plan.
| Month | Key Deliverables |
|---|---|
| Month 1 | Branding, logo, stationery, website, copywriting, Google setup |
| Month 2 | SEO foundations, AI visibility, site structure |
| Month | Ads (optional), analytics, review + minor refinements |
We can also deliver a custom onboarding roadmap or Gantt chart to help you coordinate launch timing, photography, bookings, and internal announcements.
No, the onboarding process is flexible. You can skip services you already have (like branding or email setup), and we’ll tailor the rest to suit your launch goals.
We’ll audit it first. If it’s usable, we can upgrade content and structure instead of rebuilding. But most new clinics benefit from a cohesive relaunch with unified branding and compliant copy.
Not at all. We support specialists, GPs, allied health clinics, and cosmetic or surgical practices. Our team understands the differences in patient pathways and compliance across the healthcare industry.
Yes. Everything we write and build follows AHPRA and TGA advertising guidelines. We also advise you on handling risky claims, testimonials, and reviews.
Yes. most onboarding projects are paid in stages across 2-3 months to align with your launch milestones.
Yes. Once your site goes live, we provide basic training on how to make content updates or blog posts. Ongoing maintenance options are also available.
Absolutely. We can connect your website with HotDoc, HealthEngine, or embedded forms, allowing patients to book with ease while your staff manage less admin.
Yes. We frequently support relaunches, rebrands and location expansions. We ensure your SEO structure, design, and messaging evolve without losing your online visibility.
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