Central Performance

Creating clear, compelling and conversion-focused website and brand collateral
Central Performance Physiotherapy of Surrey Hills in Sydney have an established reputation for comprehensive physiotherapy services. However, their new website needed to do away with the conventional narrative of physiotherapy as simply remedial treatment. Instead, they wanted to capture a shift towards three streams of services: physiotherapy treatment, body restoration and sports performance.

“The greatest challenge with this project was breaking away from the norm about how physiotherapists traditionally present themselves. Rather than the focus being a clinic where you are treated for a biomechanical or muscular injuries, to a place where Sydney professionals can get support in order to reach their own personalised goals for maximum performance”
RAY GIRIDHARAN, TMD FOUNDER

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Challenges

Breaking away from the norm for physiotherapy and instead focusing on client performance throughout their content and messaging.
Structuring the Central Performance Physiotherapy website in order to focus on ailments, services, fitness and classes.
Promoting unique programs, such as HERo Women’s Fitness or Hit N Run.

Solutions

Total Medical Design created a fresh new identity for Central Performance Physiotherapy focused on the needs of its target audience, Sydney CBD professionals.
The website content and design was structured around three streams of access for their clients: Revive, Restore and Elevate. This content and design structure made the website easy to navigate for visitors and also provided clear signposting for search engines to find the website.
Total Medical Design created unique bespoke landing pages for Central Performance that provided additional insights for prospective clients while also being effective for optimising SEO.