Creating clear, compelling and conversion-focused website and brand collateral
Central Performance Physiotherapy of Surrey Hills in Sydney have an established reputation for comprehensive physiotherapy services. However, their new website needed to do away with the conventional narrative of physiotherapy as simply remedial treatment. Instead, they wanted to capture a shift towards three streams of services: physiotherapy treatment, body restoration and sports performance.
“The greatest challenge with this project was breaking away from the norm about how physiotherapists traditionally present themselves. Rather than the focus being a clinic where you are treated for a biomechanical or muscular injuries, to a place where Sydney professionals can get support in order to reach their own personalised goals for maximum performance”
RAY GIRIDHARAN, TMD FOUNDER
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