Dr. Gillian Dunlop's Web & Branding Success Story

“I have a long working relationship with Ray and his team for good reason. We have created a site that is easy and fast to use.”
“It’s most important for my practice that we can constantly upload new before and after shots of patients’ successful outcomes. Those photos are now presented intuitively for the user and can be viewed quickly.”

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CHALLENGES

Total brand design refresh to bring Dr Dunlop’s brand up-to-date.
Improved messaging and content to underline the importance of artistic competency for the creation of superior rhinoplasty results.
Re-engage website with Google.

SOLUTIONS

Relaunched new site which is optimised for Google search and pages which direct traffic to capture leads.
Unique selling proposition of artistic passion and skills emphasised through intuitive navigation, bold design, easy-to-understand website content, before and after patient gallery, and videos of Dr Gillian Dunlop.
Ongoing website support to monitor website effectiveness, make improvements and update images.

DRAFT – GILLIAN INTERVIEW NOTES

10 years. Constantly tweeking the website. Periods it is weekly. He uploads the photos pretty quickly. Usually within days. I appreciate we can tweak it so weekly. For us refreshing it is important.
May cruse through it and revisit. Constantly doing good work.
Easy to talk to and communicate with.
We started refreshing that website in February. Large gap. We still needing it during COVID closure. We had loads of people cruising through the period. Clients ring up and make bookings.
Long working relationship. He’s easy to talk to. Receptive. Function. Reflects brand well. The layout. The most important people do is they upload pictures. Fast for the user. I look at other people’s photo galleries they are just too clunky. Easy for the user.

“Ray and his team are easy to talk to, quick to respond and receptive to what I need. I have a website which reflects the brand perfectly and performs well on Google to reach new clients.”

Dr Gillian Dunlop

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