Medical Marketing Services | Total Medical Design

Our Core Medical Marketing Services

Medical Copywriting Engage and Inform with Professional Content

Effective communication is critical to building trust and engaging patients. Our medical copywriting services ensure your content is explicit, informative, and compliant with industry regulations. We provide:

Website Content: Crafting compelling and informative content for your website.
Blog Posts and Articles: Writing engaging and educational articles that attract and retain patients.
Patient Education Materials: Create brochures, pamphlets, and other materials to educate your patients.

Search Engine Optimisation (SEO) Increase Your Online Visibility

SEO is crucial for ensuring your practice appears at the top of search engine results. Our SEO services include:

Keyword Research: Identifying the best keywords to target for your practice.
On-Page SEO: Optimising your website’s content and structure for search engines.
Off-Page SEO: Building high-quality backlinks to improve your site’s authority.
Local SEO: Enhancing your practice’s visibility in local search results.

Social Media Marketing Engage Patients with Visual Content

Social media platforms like LinkedIn and Instagram are ideal for engaging with patients and promoting your practice. Our social media marketing services include:

Profile Setup and Optimisation: Creating and optimising your profiles to attract followers.
Content Strategy: Develop a content calendar featuring posts, images, videos, and stories that resonate with your audience.
Advertising Campaigns: Running targeted social media ads to increase reach and engagement.

LinkedIn Marketing Build Professional Networks and Enhance Referrals

LinkedIn is a powerful platform for healthcare professionals to connect with peers, showcase expertise, and drive referrals. Our LinkedIn marketing services include the following:

Profile Optimisation: Crafting professional LinkedIn profiles that highlight your skills and achievements.
Content Creation: Develop engaging posts, articles, and updates to build your authority in the medical field.
Networking Strategies: Identifying and connecting with key influencers and potential referral sources.

Instagram Marketing Engage Patients with Visual Content

Instagram’s visual nature makes it ideal for engaging with patients and promoting your practice. Our Instagram marketing services include the following:

Profile Setup and Optimisation: Creating and optimising your Instagram profile to attract followers.
Content Strategy: Develop a calendar featuring images, videos, and stories that resonate with your audience.
Advertising Campaigns: Running targeted Instagram ads to increase reach and engagement.

Pay Per Click (PPC) Campaigns Drive Immediate Traffic and Conversions

PPC advertising is an effective way to drive traffic to your website and generate leads quickly. Our PPC services include:

Campaign Strategy: Develop customised PPC campaigns tailored to your practice’s goals.
Keyword Research: Identifying high-converting keywords relevant to your services.
Ad Creation and Management: Crafting compelling ads and continuously monitoring performance to maximise ROI.

New Clinic Launches Successfully Introduce Your New Practice

Launching a new clinic requires a strategic marketing plan to attract patients from day one. Our new clinic launch services include:

Brand Development: Creating a solid brand identity that resonates with your target audience.
Launch Campaigns: Plan and execute multi-channel marketing campaigns to build awareness.
Community Outreach: Engaging with local communities and healthcare networks to promote your new clinic.

Rebrands Revitalise Your Practice with a Fresh Look

Rebranding can breathe new life into your practice and attract new patients. Our rebranding services include:

Brand Assessment: Evaluating your current brand and identifying opportunities for improvement.
Logo and Identity Design: Creating a new logo and visual identity that reflects your practice’s values.
Marketing Collateral: Designing new marketing materials, including business cards, brochures, and signage.

Why Choose Total Medical Design?

Healthcare Focus

We specialise in marketing for the healthcare sector, understanding its unique needs and regulations.

Expert Team

Our team comprises experienced marketers, designers, and strategists dedicated to your success.

Comprehensive Services

From digital marketing to branding and design, we offer a full suite of services to support your practice.

Local Expertise

Based in the Gold Coast, we understand the local market and can tailor our strategies accordingly.

Success Stories

Explore how we’ve helped other healthcare providers achieve their marketing goals:

Nawa Wellness: Successful Instagram marketing and clinic launch.
Brisbane Rhinoplasty: Effective LinkedIn marketing and PPC campaigns.
Dr Sivanesan: Comprehensive rebranding and digital marketing strategy.

Frequently Asked Questions

Why is digital marketing important for medical practices?

Digital marketing helps you reach a broader audience, engage with patients, and build your practice’s reputation online.

How can LinkedIn marketing benefit my practice?

LinkedIn marketing can enhance your professional network, attract referrals, and establish your authority in the healthcare field.

What makes Instagram effective for medical marketing?

Instagram’s visual format allows you to showcase your practice, share patient testimonials, and appealingly engage with your community.

How do PPC campaigns drive patient acquisition?

PPC campaigns target specific keywords and demographics, driving immediate traffic to your website and generating high-quality leads.

What’s involved in launching a new clinic?

Launching a new clinic involves creating a solid brand, executing targeted marketing campaigns, and engaging with the local community to build awareness.

What are the benefits of rebranding my practice?

Rebranding can refresh your practice’s image, attract new patients, and differentiate you from competitors.

How do you ensure compliance with healthcare regulations?

Our team is well-versed in AHPRA and TGA guidelines, ensuring all marketing activities comply with industry standards.

Ready to Transform Your Practice?

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Medical & Healthcare Marketing Services