Form Physio

Rob Lee, owner and senior physio had a strong vision of the identity that he wanted for his website
Rob Lee’s physiotherapy business Form Physio had a respected reputation in the industry in Auckland. They required a SEO boost to allow them to reach new prospective clients, along with a memorable and engaging brand identity that would set them apart from competitors.

view website

Challenges

Even though Form Physio had previously had a website for several years, it was not being picked up by Google at all. The challenge was to establish a dynamic, effective digital marketing and SEO campaign that would reach their desired target audiences.
Additionally, Total Medical Design found a disconnect between the in-clinic experience of Form Physio with their visual identity. So we set about aligning their visual identity together into a strong, holistic and contemporary visual brand.

Solutions

We redesigned their branding both in-clinic and online to reflect their values and goals for their business.
We implemented stylised photography and imagery to reflect their strong brand identity along with uniform palette colours throughout their website.
We initiated an SEO foundations campaign to give the website a kickstart with Google, in order to help them reach their desired target audiences.