You just created a fantastic product. You tested it and found it works well. You gave it to a few people who love it. Now you want to get others to buy it. Creating a brand identity helps position your business in a way so it stands out from the competition. There must be something special about your gizmo, otherwise why did you bother developing it? Use a brand identity to position your business in front of the competition.
Brand identity is all the visual elements of a business, including the company’s name, symbol, logo, design, fonts, and colors, all make up the company in the eyes of its customers and consumers. If you can use these elements in a unique way, you can draw most of the business. What better way to do this than by creating a power image that reflects your product?
Of all the elements described above, the image is the most powerful and has been considered by many businesses as the foundation of brand identity. This is why many businesses spend so much money creating an amazing and eye-catching logo. This logo represents their business and product. In fact, the logo is usually the first element that consumers spot when dealing with your business. This is why you need to focus on that element more than any other. Once you get your logo done, you can concentrate on the other elements.
If you hire a graphic designer to create your logo, or you do it yourself, here are three fundamental design components: 1) business or product name, 2) your icon, 3) your tagline. A signature font will help consumers recognize your company name and your product. For example, everyone knows Coca-Cola by their font type and size. Look at Google. They use four different colors for their logo. The icon has to be well-designed. When you see the two red circles with the white circle in between, you know this is the icon for Target stores. The last thing to consider is the tagline. Every business has a tagline. Nike’s simple “Just do it” says it all.
If you want to establish a brand identity for your business or product, you need to take the steps required to get your name in front of your customers. When you do this, you will eventually become known by the brand.
Have you ever thought of advertising your clinic? How? But the major question is, do you have the time, courage and effort to advertise your medical clinic despite being in attending to your patients and clients? If not, then it is about time to establish your own medical website.
At first, people would think that computers and internet are only intended for students’ projects, office works and computer geeks. However, due to innovation of technology, the Internet has greatly influenced the lifestyle of many people. Due to high dependability and great access to information, people usually turn to internet whenever they need to know about something. So, when people thought of going to a clinic or avail of a medical service, they would just search for a clinic that has medical website.
Maintaining a medical website for your medical profession might entail costs, but the exposure of your medical profession to a number of people outnumber whatever cost you invested for a website. Your medical websitecan be viewed not only by your target clients, but also by almost around the world. And this holds true and medical tourism is a proof to that. A person from other country will just search for hospitals or medical services through online, then will set-up an appointment with the doctor and fly there to get medication.
One more reason to establish a medical website is to gauge a more competitive brand against your competitors. When you have a website, you get more exposed to people, and in turn people will also recognize you more than your competitors who do not use website nor even advertise online.
But building a professional medical website requires some sort of expertise. Navigation friendly, accuracy and completeness of information, easy setting up of appointments and secure check out, are just of the most important factors in building a medical website. Medical website may also serve as one of your branding strategies, as you can post your qualifications and specializations on your webpage.
One of the explicit advantages of establishing a medical website is the increased probability of getting more patients coming into your clinic. If they searched for you online, they would surely have valid reason to go to your clinic ahead of appointment time because no one wants to be sick.
Your medical website perfect for your medical profession is just one click away. You are welcome to find out more information about Medical Web Design or contact an expert.
This highly changing and technology-driven economy is the biggest reason why more medical practitioners are establishing and maintaining their own medical services’ website. Technology has been shaping the lifestyle of most people especially those who are directly affected by technology advancements. When people need something, they turn to internet. When people need to compute or prepare some report, they turn to computer. Almost every stuff in this modern age revolves around technology, hence, even the most stabilized medical industry adapts to it.
And because of stiff competition, uniqueness of medical website design is the key to ensure maximization of utilization medical service’s website. You have to have an effective medical website, not just a website that delivers information, but an effective and
Being a medical practitioner that maintains a medical website, you have to consider of being customer-oriented, because medical industry leverages more on people’s patronization and loyalty. If you are people oriented, your clients will recognize it, and soon they will eventually advertise you indirectly. With a reliable medical website, you could also tap other target market which you never thought of.
In order to maintain that customer-oriented impression medical practitioner, you can use your medical websiteby simply providing a room for customer feedbacks from your clients. There, they can talk to you online, or chat with other clients who have been treated by you. That’s amazing, right? You are like creating a network certifying how well you do your expertise. This article is not enough to list all the benefits that can be derived from medical website.
So, you are welcome to find out more information about Medical Web Design.
The power of social media has been more intensive nowadays especially among businesses that leverage on online marketing. Below are some of the ways on how a medical practitioner could utilize the power of social media websites.
Social media is all about connecting to other people bearing same interests as yours. Build connection without spending a dime, but only effort in getting membership in social media sites. As a medical practitioner, take advantage of this free space in the Internet where you could post your website and get attention from your potential clients. Promote your website without incurring any cost.
Social media is a very cost-effective Internet marketing platform. Most of the social media sites are for free and are easy to use. By increasing your online presence, people will notice you more and they could get in touch with your medical expertise in a span of seconds through chat or email. Do not sell what you practice through social media, but let your network of friends feel your presence.
Famous social media sites nowadays are Facebook and Twitter. These social networks allow members to follow and get followed by co-members. By simply following, it is already a form of Internet marketing.
Build partnership with other websites too. Medical practice is a wide industry. Just implement proper social media campaigns and you will never get lost. No matter how great your intention in reaching out to more patients, if your strategy is not properly laid out, it could ruin your image. Since you are on a medical industry, building and maintaining the name of your medical practice is really an investment. Choose the best social media website only.
At this internet age, Social Media is becoming a vital part in maximizing the use of internet connection. The introduction of Social Networking sites greatly influenced the formulation of goals towards increasing the traffic web using social media platforms.
These networking sites are open for everyone who wants to establish a network or connection with other people all over the internet world. Networking sites such as Facebook, MySpace and Twitter accounts are just some of the most commonly used platforms of social media.
Nowadays, people are signing up and becoming a member of social networking sites, not only to establish network of friends, but for the purpose of doing business also. Any kind of business, whether you sell goods or offer medical services, you can post your advertisements in the social networking sites. More online merchants are taking advantage of social media websites as these could increase their market reach to global level. WithSocial Media, it is like talking or selling to a million of internet surfers, all at one time, at a very minimal cost. Some others are given for free and these are heavily used by most online merchants.
Another technique in increasing traffic web using Social Media is via email marketing. Perhaps you have received some brochures and newsletters promoting a product or medical services. These emails contain graphic, articles and website link that would direct the readers to the website of the doctor who is into medical practice or company being advertised for. Some others provide articles and other reference materials that are expected to provoke buying of the products and avail medical services being offered.
The ultimate reason for maximizing traffic web using Social Media is the increase exposure to greater number of people and/or internet surfers. Each website registered and existing in the World Wide Web is being graded and ranked by search engines. Higher number of website visits triggers the search engine that such website is active and functioning.
When your website landed on the top of search engine results’ page, your site has greater chance of being opened by internet researchers. More exposure means more potential sale, more business and more profit in return. Therefore, higher traffic web using Social Media could simply mean more competitive and profitable.
Find out all about Social Media for medical websites.
Here is a list of relevant features or tools that medical websites should have.
To easily grasp the features, we grouped these relevant features according to function.
1. Communication Tools – The success of medical practice leverages on the number of clients served. Being equipped with reliable communication tool will increase your exposure to clients and get more potential patients. Example of communication tool is Contact Us form, links to Social Networking Sites such as Facebook, and many more. Email marketing and newsletters might also be effective in reaching out your patients.
2. Online Appointment System – Medical service is usually done by appointment system if not emergency. Utilization of Online Appointment System is another “must have tool” in medical websites. With online scheduling, your patients could easily choose their preferred time in respect of your available schedule. Online calendar is also a good tool to remember events happened in the past or for future planning of schedule.
3. Customer Page – This section gives your clients a room for their own satisfaction. If they are satisfied with your service, they could post their comments, suggestions and even commendations of your medical practice. Survey Form and Feedback Form are the usual way of assessing a service and this can be done in the Internet through your medical website.
4. Media Documentation – Medical website is centered on giving medical service, and provision of media documentation such as compilation of videos, pictures, testimonies and news articles about your medical practice is another plus. Take advantage of those reliable and opinions of your patients and who knows, one or more patients might get encouraged by your client’s words.
5. Admin Settings – This includes all administrative functions for the site. This allows the site administrator to easily access the website platform. The administrator himself attends to answering emails and inquiries and all other administrative related functions required for maintaining the website.
With all of these tools, the website administrator should be able to update the contents of the website. Being a site owner, choosing a website that provides easy to understand content management system is one of the best things that you can do. It would be cost effective if you can update your website without needing for the help of computer geeks.
If you are a seasoned online marketer, you are probably aware there are differences between visitors to your website with absolute unique visitors, page views with unique page views, and clicks with visits. However, for someone starting out, hearing or reading these terms may be confusing. This is why an explanation of the differences in terms is beneficial. At least by learning the differences, it will better help you in your marketing.
Trying to understand the difference between visitors and absolutely unique visitors may be hard at first. However, it really isn’t once the two terms are explained. Absolute unique visitors are referred to as anyone who visits your site. If someone comes to your site, that person is counted as a visit. If he leaves and comes back, but after 30 minutes, it is a new session and that visit is considered unique. If the visitor leaves and returns before 30 minutes then the visit is considered a repeat. Keeping track of visitors may be important to you especially when measuring metrics or testing landing pages.
A pageview is when a person views a page of a website. This page has to be tracked by Analytics to be counted. If a person visits a page initial, it is a unique pageview, but if he reloads the page or comes back to the page, it is considered as an additional pageview, not a unique one.
When you are considering clicks and visits, keep in mind there is a distinction. Clicks are when someone clicks your AdWords ad and visits are when that person actually arrives at your page. However, there are occasions when a visitor may click your ad many times. In other words, he may click your ad once, then hit the back button and click the ad again. The clicks will add up, as compared to visits. When you view your Analytics reports, you may see more clicks than visits. On the other hand, more visits than clicks are possible when someone revisits the site from a bookmark or other website link.
Hopefully, this brief explanation will help you with your marketing efforts. It is good to keep track of such stats, because these stats will help you learn how your site is doing. If you find your visits are down, then you have to promote more. If your pageviews are down, and you are getting a lot of visits, it could be the content doesn’t really satisfy the visitor’s query.
Website utilization has created more impact on people’s lives, not to exempt the medical industry. More doctors and medical professionals are now using medical website to generate more clientele and build their networks. If you are keen on having your own medical website, you must know the significance of a website in portraying your clinic.
People relies much on things that they could in an instant, available information, easily accessed services, fast communication and stuff like that. And one of them is the Internet and its wonderful benefits to its users. The Internet and website development come together in setting up of your medical website.
But, what could you get from the Internet and website?
With medical website, you can show to the world what you have, what you offer and what you can give. Since you are a service provider, it is of utmost importance that you maintain clean image, up to date information and quality contents on your website. When a visitor drops by at your medical website, accessing your information, checking your capabilities and credentials should take less than a minute only.
Since your medical website reflects your physical clinic, it must show interesting contents enough to captivate the users’ interests. Your medical website must honestly reflect your skills in your medical profession. You can show some pictures of actual procedures; post some testimonies from previous patients; and establish website links to medical institutions that you are accredited to. The Internet allows you to connect with your target market, and even to the world.
Link building plays an important role in maximizing the use of a website. Each link serves as a “vote” for the website which could lead to higher page ranking and out stand among others who are not linked. Link building is like a medical networking among websites run by medical practitioners worldwide.
There are many benefits of link building activities for medical websites. But before enjoying the benefits, website owners should first understand what link building is.
Link building is an internet marketing strategy that is best used among correlated websites. Once linked, search engines will recognize not only the main website, but also the websites linked or attached to it. More quality links mean more chances of being noticed by the search engines. And any kind of website may use this strategy.
More medical practitioners are now investing on medical websites, and link building activities are some of the major techniques being used. Link building is like gaining more popularity. And the more popular your website is, the more visitors will come in, therefore, more potential clients.
So why maintain a medical website? Well, simply because people nowadays are getting more dependent on online information. Whatever people need, people simply type it in the search engine page and they will get the answer in just a few seconds.
Get a website and make sure to build your links. Quality link building activities would help you get more out of your medical website.
Search Engine Optimisation (SEO) is composed of two main parts: On Page Optimisation aka Onsite Optimisation and Off Page Optimisation aka Offsite Optimisation (Link Building). While both SEO techniques work differently, they are extremely beneficial in making your site search engine friendly. The two are greatly dependent on each other because Off Page SEO is only effective if On Page SEO is implemented and vice-versa. Therefore, determining which one is better is out of the question.
On Page Optimisation – This method is especially recommendable for relatively new websites and those that are still trying to gain popularity online. On Page SEO is basically making your site more appealing to search engine robots. Keyword research and analysis, use of title and meta tags, keyword density and navigational structure are some crucial on page SEO strategies. Properly optimised content is another important element of on page optimisation. Website content should be fresh, original and useful not only for search engine spiders but for human users, too. Plus, valuable and informative content helps users easily locate your website.
Off Page Optimisation – Focused on your site’s ties with other websites, this tactic is all about backlinks and link building. An inbound link is similar to a popularity vote. Thus, the more inbound links you have, the more it becomes popular. Aside from the number of links, the quality of links also greatly matter to search engines. Off page SEO or link building can be performed in many ways like article marketing/submission, directory submissions, social bookmarking and social media marketing to list some.
So what works better, on page optimisiation or link building? Again, both are equally important and should be used together to maximise search engine benefits. The key is finding a good balance between the two SEO methods since both of them work hand in hand to boost your site’s search engine rankings.
There are a lot of people who you can employ to assist you with your marketing goals. But often, one-stop marketing agencies are more beneficial compared to specialty agencies. To further understand, read on below the benefits of a one-stop agency for all marketing jobs:
Integrated solution – Perhaps the most obvious advantage of choosing a one-stop marketing agency is that it offers an integrated solution under one umbrella. Depending on the agency, services may include PR, direct marketing, copywriting, web marketing and many others. As you only deal with one company for all your marketing requirements, there’s no need to scout for other companies for specific services.
Brand consistency – Hiring an all-in-one marketing agency can effectively maintain your brand’s consistent look and feel. Since you outsource all your marketing needs under one roof, the entire marketing team can then better understand your brand, making it easier for them to incorporate a unified message into the projects. Generally, the more agencies a client has, the harder it is to keep campaigns fluid and consistent.
Cost-efficient – Selecting a single agency for all marketing jobs is also less expensive compared to hiring various agencies. Ideal for small businesses, a one stop agency usually charges a very fair rate, and is lower than most large agencies.
Speed and Convenience – Having one point of contact coordinating all your marketing activities is definitely more convenient than getting in touch with multiple people. The process is also simpler, smoother and faster.
Loyalty – Another advantage of choosing a one stop shop marketing agency is that the agency can get to know the client very well, which is helpful in anticipating their unique needs. The marketing firm can then customize a marketing solution suitable to the client’s requirements and budget. And through time, it builds loyalty and trust.
Peace of mind – Knowing that all your marketing needs are being managed by a single agency, you can simply put your worries behind. You can as well focus on improving your business or perhaps spend more time on other things that matter most to you.
These are some of the benefits of a one stop marketing agency that you should consider for all your marketing projects. The perks are apparent; however, the real challenge is finding an all-in-one firm that ticks all the boxes you need, and can guide you through the entire process—from conceptualization to implementation.
Setting up of a website for medical practices is becoming a norm among clinics, hospitals, and doctors as well as other medical practitioners. But the question of whether your website is target-specific to clients or patients is a question not to be answered by medical terms. This can only be answered by your web design agency or web design provider who develops a website. Below are some of the top tips in selecting a web design agency to develop a medical website for your practice.
When choosing a web design agency for your medical website or simply a doctor’s website, there are important considerations that must be attended to. Listed down are just some of the commonly encountered concerns that we think are necessary and basic for the success of your medical website.
Choose a company that has all the tools and solutions needed for the success of your medical website. Choose only those who employ highly trained and skilled web developers.
