You just created a fantastic product. You tested it and found it works well. You gave it to a few people who love it. Now you want to get others to buy it. Creating a brand identity helps position your business in a way so it stands out from the competition. There must be something special about your gizmo, otherwise why did you bother developing it? Use a brand identity to position your business in front of the competition.
How Can One Develop a Brand Identity?
Brand identity is all the visual elements of a business, including the company’s name, symbol, logo, design, fonts, and colors, all make up the company in the eyes of its customers and consumers. If you can use these elements in a unique way, you can draw most of the business. What better way to do this than by creating a power image that reflects your product?
Of all the elements described above, the image is the most powerful and has been considered by many businesses as the foundation of brand identity. This is why many businesses spend so much money creating an amazing and eye-catching logo. This logo represents their business and product. In fact, the logo is usually the first element that consumers spot when dealing with your business. This is why you need to focus on that element more than any other. Once you get your logo done, you can concentrate on the other elements.
Building Your Brand
If you hire a graphic designer to create your logo, or you do it yourself, here are three fundamental design components: 1) business or product name, 2) your icon, 3) your tagline. A signature font will help consumers recognize your company name and your product. For example, everyone knows Coca-Cola by their font type and size. Look at Google. They use four different colors for their logo. The icon has to be well-designed. When you see the two red circles with the white circle in between, you know this is the icon for Target stores. The last thing to consider is the tagline. Every business has a tagline. Nike’s simple “Just do it” says it all.
If you want to establish a brand identity for your business or product, you need to take the steps required to get your name in front of your customers. When you do this, you will eventually become known by the brand.