Launch your Facebook and Instagram presence with confidence and compliance
Social media is often the first place a potential patient or referrer will look to get a feel for your clinic. A polished, on-brand presence across Facebook and Instagram signals that your practice is trustworthy, active and connected to the community.
At Total Medical Design, we help healthcare providers establish a compliant, professional, and patient-friendly social media presence. This is ideal even if you’ve never posted before.
Whether you’re launching a new clinic, relaunching your brand or simply need help creating a credible profile, our team will guide you through setup and strategic preparation.
While Google and AI search are potent tools for patient discovery, social media plays a unique role in healthcare marketing:
If your profiles are missing, outdated or inconsistent, it can harm your credibility, even if your website and ads are excellent.
We recommend setting up your Facebook and Instagram profiles:
Even if you’re not ready to post every day, having the essentials in place ensures your clinic appears professional and search-ready.
We create or refresh your clinic’s social presence with brand-aligned, patient-appropriate content and a clean setup process.
Our goal is to create a polished, compliant social presence tailored for healthcare professionals, not influencers.
Want to get started with content immediately? We offer an optional content starter kit:
This is especially useful for new clinics or teams that want a confident first impression.
This service works perfectly alongside:
A properly set-up Facebook or Instagram page also helps with Google Business verification and strengthens your local search presence.
A physiotherapy group opening their first suburban practice needed brand consistency across web, social and booking platforms. We set up their Facebook and Instagram pages, created five launch posts, and integrated HotDoc. By launch day, they had early online bookings and visible profiles in search.
An existing cosmetic skin clinic underwent a logo and tone-of-voice refresh. We aligned their bios, visuals and highlights with the new branding and updated their Facebook reviews and About section. They experienced increased engagement within two weeks and improved Google search representation.
| Feature | Organic Social Media | Paid Meta Ads |
|---|---|---|
| Content Type | Posts, stories, highlights | Ads shown in feeds, stories and reels |
| Goal | Build brand trust | Drive bookings or traffic |
| Frequency | 1 to 2 posts per week | Runs continuously with a daily budget |
| Budget Needed | None | Minimum spend required |
| Compliance Requirements | Moderate | High (requires AHPRA and Meta review) |
We help you start with organic, then guide you into paid ads when you’re ready.
Not currently. This service focuses on setup and a starter content pack. We can refer you to trusted social content providers or build reusable templates.
Yes. We can add booking links or embed third-party services to make access easy for patients.
We audit and update your profiles. This may include branding alignment, info cleanup, or merging duplicate pages.
Yes. Our in-house writer will prepare all copy, ensuring it aligns with your tone and is suitable for a clinical setting.
Yes. Many clients pair a social media setup with our SEO and Google Business support to maximise local visibility.
Absolutely. Most new clinics bundle this setup with branding, website and launch marketing.
Yes. We can provide you with a brief walkthrough or handover guide, enabling your team to post confidently and stay compliant.
