Get found in Google search results and AI-generated answers with expert SEO and structured optimisation tailored to the healthcare industry.
Modern Search Engine Optimisation (SEO) is no longer just about ranking higher on Google. Today, it’s about being found wherever your patients are searching — from traditional search engines to AI-generated results on platforms like Google SGE, Bing Copilot, Perplexity and ChatGPT.
At Total Medical Design, we deliver future-ready SEO strategies for doctors, specialists, clinics, and private healthcare providers across Australia. We combine proven SEO techniques with advanced AI search visibility to ensure your practice is competitive, compliant, and discoverable.
Medical SEO goes beyond keyword rankings. It ensures your practice is visible to both patients and the AI-powered platforms they’re increasingly using to search for healthcare.
We help you:
Whether you’re a new clinic or a well-established specialist, our healthcare SEO campaigns are tailored to your audience, services, and location.
Need a complete digital strategy? Discover how this aligns with our comprehensive medical marketing solutions.
We blend technical SEO best practices with semantic optimisation for AI platforms, helping your practice reach more patients now and in the future.
SEO Health Check & AI Audit
Our audit includes:
Want your clinic’s site audited? Book a free SEO review.
Every clinic is unique, so your SEO plan should be too.
We design a strategy around:
We also align your content with LLM search trends by:
Once your strategy is defined, we optimise your site from the inside out.
This includes:
Want compliant, search-friendly copy? See our medical copywriting services.
We believe in transparency and clear reporting. You’ll always know what we’re doing and how it’s performing.
Our tracking includes:
We deliver easy-to-understand reports and meet with you regularly to refine your strategy.
“Ray and his team are easy to talk to, quick to respond and receptive to what I need. I have a website which reflects the brand perfectly and performs well on Google to reach new clients.”
“Total Medical Design built us a site that is not only stunning, but now sits at the top of Google. We’re booked out months ahead.”
Not necessarily. We offer flexible SEO solutions. Many healthcare clients begin with a foundation package that sets up their website for success, and then assess ongoing needs based on results. You’re not locked into long-term contracts; it’s about what’s right for your practice and goals.
Yes, more than ever. AI-powered tools like Google’s Search Generative Experience (SGE), ChatGPT, and Bing Copilot still rely on high-quality, trustworthy websites to generate answers. The better your content is structured and optimised, the more likely it is to be used and cited by AI systems, making SEO an essential foundation for future visibility.
We work with a wide range of practices, including new specialists, GPs, and small clinics. Our SEO foundations packages are tailored to help new practices appear in local search results quickly and can be scaled over time. We’re happy to advise on what’s realistic based on your goals and budget.
Yes. Google prioritises websites that load quickly and work well on mobile devices. Fast sites enhance the user experience and decrease bounce rates, both of which are crucial ranking factors. As part of our SEO service, we audit and optimise your site’s speed and performance.
We are proudly based in Australia with a full-time team of SEO strategists, developers, copywriters, and designers. Our experience is grounded in the local healthcare system and AHPRA compliance, with no shortcuts taken offshore.
SEO is a long-term strategy. Most clients begin to see early improvements in search visibility and traffic within 6 to 12 weeks, depending on the level of competition and the site’s current performance. For more competitive specialties, results can take a bit longer, but they’re more sustainable than paid ads.
SEO focuses on improving your organic (unpaid) visibility in search results, while Google Ads allows you to appear at the top of search results through paid campaigns. Many practices benefit from a mix of both – SEO builds long-term growth, while Google Ads offers immediate exposure.
