Drive visibility, build trust, and support your medical marketing with expertly crafted healthcare content.
Whether you’re launching a new clinic, enhancing your online presence, or promoting a specific treatment or service, high-quality medical copywriting plays a vital role. It’s not just about sounding professional — it’s about communicating, building patient confidence, complying with AHPRA, and helping you rank in both Google and AI-powered search.
At Total Medical Design, our copywriting is conducted in-house by experienced health writers who possess a deep understanding of Australian healthcare, the local regulatory environment, and the art of crafting content that converts.
Every day, patients search for answers to their health concerns on Google, in AI tools like ChatGPT, or by reviewing the websites of healthcare practitioners. Your words shape their first impression and determine whether they trust your practice.
Effective medical copywriting can:
This is why we align our copy with both clinical accuracy and marketing strategy, helping your content work harder across every channel.
As a medical provider, you can’t afford to get your content wrong. Failing to comply with AHPRA’s advertising guidelines can result in fines, complaints, or reputational harm.
We ensure your content:
All of our writers are trained in Australian healthcare advertising laws and write specifically for medical and health clients.
Jane Chong, our in-house medical copywriter, writes all content. Jane brings years of healthcare writing experience and a deep understanding of AHPRA compliance, tone, and patient-centred communication. Meet Jane >>
We offer comprehensive copywriting services that support your entire medical marketing strategy from SEO and Advertising to AI visibility and branding.
Our copywriting is never done in isolation; it’s built to align with your entire digital presence and marketing goals.
Copywriting isn’t just about what you say; it’s about how clearly and compliantly you say it.
Working with us is simple, collaborative and structured:
We learn about your clinic, services, goals and preferred voice.
We propose page structures, blog topics or ad copy approaches to suit your campaign.
Our health writer creates draft content based on your service model and strategy.
We provide the draft to you for feedback. Up to two revisions are included.
We supply the final copy in a clean, CMS-ready format, or you can upload it directly if we manage your site.
We’re happy to include your notes, previous content or voice preferences. Many clients provide bullet points or clinical overviews, which we turn into polished, compliant content.
Our medical copywriters are trained in healthcare communication and thoroughly review all clinical content against your site, practice materials, and best-practice guidelines. Our content strategist reviews the final content.
Yes. We can audit and improve your current pages, whether for SEO, compliance, or tone of voice, to enhance their effectiveness and overall impact. Sometimes a rewrite isn’t needed, just strategic editing and formatting.
No. We support GPs, specialists, allied health providers, clinics, and hospitals. Our clients range from psychologists and surgeons to physiotherapists, dietitians and cosmetic practitioners.
Yes. We offer monthly blog packages designed to support SEO, answer patient queries, and boost AI visibility. Topics are tailored to your practice and seasonality.
Always. Every page or blog is written with target keywords, headings, meta tags, and internal link strategy in mind.
Most website pages take 3–5 business days to process. Blog posts and ads are typically delivered more quickly. Turnaround time varies depending on the project’s size and complexity. We’ll provide you with realistic timeframes.
