Attract new patients quickly with AHPRA-compliant Google Ads campaigns specifically designed for healthcare professionals.
Google Ads is one of the most powerful tools to help medical clinics, specialists, and allied health providers increase visibility, fill appointment books, and grow their practice, especially in competitive markets or during clinic launch phases.
At Total Medical Design, we specialise in managing AHPRA-compliant Google Ads campaigns for doctors and medical businesses across Australia. From strategy and copywriting to daily optimisation and transparent reporting, we handle it all.
Patients often turn to Google to find help for specific symptoms, services or specialists. With Google Ads, your clinic can appear at the top of search results when it matters most – during the patient’s decision-making moment.
Google Ads is ideal for:
Key benefits:
Want to build long-term visibility too? See how Google Ads pairs with our medical SEO strategy.
We don’t just “set and forget.” Our team builds and manages healthcare-specific campaigns that are tailored to your goals, services, and audience.
Our setup includes:
We help you avoid common pitfalls like:
We understand the patient journey, regulatory risks, and medical language, so your campaigns are relevant, compliant, and effective.
Our team doesn’t just monitor results – we improve them. We review keyword performance, ad testing, and landing page conversion rates every week.
You’ll receive a live dashboard showing clicks, conversions, cost-per-lead and more. We also provide tailored monthly reports and strategy calls.
We help you dominate your service area – whether that’s a single suburb, a metro region, or nationally.
| Ad Type | Use Case |
|---|---|
| Search Ads | Appear in top Google results for high-intent searches (e.g. “ENT surgeon Sydney”) |
| Display Ads | Brand awareness across medical and lifestyle websites |
| YouTube Ads | Build trust with explainer or brand videos |
| Retargeting | Stay top of mind with site visitors who didn’t convert |
We’ll advise the right mix based on your goals and budget.
| Feature / Outcome | Google Ads | Medical SEO | Meta Ads (Facebook/Instagram) |
|---|---|---|---|
| Speed | Immediate | Gradual (6–12 weeks) | Immediately with brand lift |
| Cost Model | Pay-per-click | Investment over time | Pay-per-impression or action |
| Where You Appear | Top of Google search | Organic search and Maps | Social feeds, Stories, Reels |
| Targeting Type | Keyword & location | Content relevance | Interests, demographics, retargeting |
| Best Use Case | High-demand services | Long-term authority | Awareness and retargeting |
| Compliance Level | High (AHPRA risk) | Moderate | High (strict ad policies) |
| Ideal For | Patient acquisition | Long-term visibility | Community presence |
We often run Google Ads + SEO + Meta Ads together for balanced patient acquisition. We’ll recommend the right mix for your goals and budget.
Negative keywords block your ads from showing for irrelevant or misleading searches. For example, if your clinic doesn’t bulk bill, we can exclude searches like “free doctor near me” to save budget and improve lead quality.
Yes – and we recommend doing so with care. We structure campaigns by service, with separate budgets and performance tracking so we can see what’s working and scale accordingly.
We recommend starting from $600/month in ad spend, plus a small management fee. Depending on your specialty, competition, and location, we may suggest additional options, but we’ll always align with your goals.
Yes. Even if someone doesn’t click, seeing your clinic at the top of the results builds recognition and trust. When combined with Display or YouTube ads, you get multi-channel awareness.
Absolutely. There are no long-term contracts. You can pause or adjust campaigns at any time; however, we recommend letting them run for at least 4–6 weeks to ensure data consistency.
Yes – we can audit your current setup and either optimise or rebuild from scratch if needed.
No one can ethically guarantee exact results, especially under AHPRA. But we do provide precise forecasts, regular updates, and continuously refine your campaign to improve performance.
Yes. We write and review all ad content with AHPRA guidelines in mind, ensuring it avoids testimonials, unrealistic claims, and regulated language.
We can create a conversion-optimised page for your campaign – either as a standalone or as part of your existing website.
Yes. We use call tracking numbers, conversion tags and custom goals so you can see exactly where your leads are coming from.
