Meta Ads Campaigns for Clinics & Specialists (Facebook & Instagram)

Despite the rise of AI search and SEO, Meta Ads continue to deliver unique benefits for healthcare providers:

• Visual storytelling builds familiarity and trust
• Targeting options allow precise reach by location, age, interest and behaviour
• Retargeting helps you re-engage visitors who didn’t book
• Awareness campaigns keep your clinic top-of-mind
• Cost-effective CPMs provide excellent exposure, even for modest budgets.

When combined with SEO and Google Ads, Meta Ads round out your patient acquisition strategy.

What We Offer

Our Meta Ads campaigns are designed for healthcare and medical clients and include:

Campaign Strategy

• Goal setting: awareness, bookings, retargeting or referrals
• Audience and persona definition
• Campaign type selection: traffic, lead forms, video views and more

Ad Copy & Creative

• Visuals tailored for Meta feeds, stories and reels
• High-converting static or video-based creatives
• Copy written by our in-house medical content team

Targeting Setup

• Location-based targeting (postcode, suburb radius)
• Age, interest and behavioural filters
• Custom audiences from website traffic, CRM or engagement lists

Retargeting Campaigns

• Remind previous visitors to complete bookings
• Serve follow-up ads to content viewers or page fans.
• Reconnect with past patients using approved targeting

Reporting & Optimisation

• Transparent performance dashboards
• Ongoing split-testing of creative and copy
• Monthly insights with clear next steps

What’s Included in a Meta Ads Campaign

Here’s what you can expect when we manage your ad campaign:

• Strategy workshop and goal alignment
• Custom copywriting reviewed for AHPRA compliance
• Visual ad design or use of your clinic’s images
• Ad campaign creation and publishing
• Audience targeting setup (demographic, geo, interest-based)

• Meta pixel tracking installation (if needed)
• Retargeting and custom audiences setup
• Monthly reports with performance insights
• Access to a live results dashboard
• Optional campaign scaling after 4–6 weeks

AHPRA-Compliant Paid Advertising

We ensure every Meta Ads campaign follows Australian healthcare advertising law, including:

• No testimonials or star ratings
• No before-and-after comparisons
• No guarantees of outcomes

• No use of terms like “leading”, “best” or “top-rated”
• Use of accurate, balanced clinical language
• Inclusion of disclaimers if required by Meta or AHPRA

All copy is reviewed and approved by our team before launch.

We don’t just manage Meta Ads. We help protect your reputation.

Meta Ads vs Google Ads – Which One is Right?

Ideal Use Cases

For Clinics

• Promote check-ups, skin checks, flu vaccines, and seasonal care
• Increase local awareness for GP or allied health locations
• Launch campaigns for bulk billing or urgent care

For Specialists

• Raise awareness for referral-based services
• Promote elective or private procedures
• Drive targeted traffic to niche landing pages

For Everyone

• Retarget past visitors and email audiences
• Advertise events, clinic milestones or open days
• Stay top of mind for patients who take longer to convert

Optional Add-Ons & Packages

If you’re just getting started or want a complete campaign setup, we also offer:

• Facebook and Instagram business profile setup or refresh
• Canva-ready ad templates for internal use
• Landing page design (if needed for lead generation)
• Combined campaigns across Meta and Google Ads
• Newsletter or email list retargeting integration

We’ll advise the right options based on your goals, budget and clinic stage.

Why Choose Total Medical Design?

• We specialise in healthcare marketing and compliance
• All copy is written and reviewed by a medical copywriter
• No generic packages — your campaign is tailored to your clinic
• Transparent reporting and live dashboards
• Used by GPs, surgeons, cosmetic specialists and multi-location clinics