Future-proof your online presence with AI-ready content, structure and strategy
Search is changing rapidly. Tools like Google’s Search Generative Experience (SGE), ChatGPT, and Bing Copilot are transforming how patients and referring doctors find healthcare providers online. If your website is not optimised for AI-powered search, it may be missed entirely, even if it ranks well in traditional search.
At Total Medical Design, we help medical clinics, specialists and allied health professionals adapt to this shift. Our AI Search Visibility service ensures your site is not just built for Google but also for the large language models (LLMs) behind the next generation of search tools.
AI Search Visibility refers to your website’s ability to be found, cited and surfaced in AI-generated results. This includes emerging platforms like Google SGE, Bing Copilot and tools powered by ChatGPT.
These systems do not show a list of links. They generate direct answers. To be featured, your content must be:
Without these elements, your site may not appear at all.
Google’s Search Generative Experience (SGE) is a new form of search that generates instant summaries at the top of search results using AI. These summaries are drawn from trusted online sources and do not always cite websites in the traditional sense.
For medical providers, this means:
The same applies to Bing, DuckDuckGo and search extensions built into tools like ChatGPT. They reward explicit, trusted and structured medical content.
Success in AI search depends on going beyond traditional keyword SEO. The following elements are essential:
This stands for Experience, Expertise, Authoritativeness and Trustworthiness. It is critical for medical content, as it influences both Google and AI ranking systems.
This includes schema markup that identifies key page elements such as your clinic type, practitioner name, medical specialty and location. Schema helps AI understand the relevance of your content.
Identified authors with medical or professional credentials help build credibility and increase the chance of being cited in AI-generated results.
AI search models prefer in-depth, structured content that addresses common questions and reflects expert knowledge on the topic. Pages that include FAQs, long-form explanations and internal linking tend to perform better.
Our AI Visibility service includes:
This service is designed for:
If you are relying on patients or referrers to find you online, AI search visibility is now essential.
An ENT specialist in Sydney engaged us to improve their AI visibility. After restructuring their content and adding author schema, their site began to appear in early test results of SGE and was cited in ChatGPT search plugins. Enquiries linked to AI-based tools increased by 34% over the past three months.
More case studies are available on request.
Traditional SEO helps you rank in standard Google listings. AI search visibility focuses on whether your content appears in AI-generated results, such as summaries created by Google SGE or answers provided by tools like ChatGPT. Both are important, and we integrate them into one approach.
Yes. These tools rely on publicly available, trustworthy content. If your site is well-structured and written, it can be surfaced or cited naturally without the need for paid ads.
Yes. Having a named author with credentials increases the trustworthiness of your content, especially in the eyes of Google and AI tools. It shows transparency and aligns with EEAT standards.
Absolutely. AI tools often draw from particular content that effectively answers a niche question. Smaller clinics that invest in well-structured, authoritative content can outperform larger websites that are not AI-ready.
We offer a complimentary AI Search Visibility Audit that evaluates your structured data, authorship, content clarity, and eligibility for inclusion in AI tools like Google SGE and ChatGPT-powered search.
