5 Reasons Why Your Medical Website Needs a Responsive Design Upgrade

The digital world has increasingly moved from older computer interfaces towards screens in multiple different sizes and in multiple different devices. Designing a website that looks good on all screens can be a challenging task without the knowledge about this. The answer is responsive design!

Essentially responsive websites are designed intelligently so that the website adjusts itself according to the device, screen resolution and other factors. These sites still offer the same functionality and are far more user-friendly than their predecessors. However this isn’t a standard feature for most medical websites. If you’re still not convinced here are five reasons why you need responsive design right now.

1. The phenomenal growth of mobile

Smartphone traffic accounted for one fifth of all Google searches in 2014. This trend isn’t going anywhere. With users finding new ways to access websites via their phones. In order to create a successful marketing plan for your medical business, you need to follow where the users are going and that’s towards mobile.

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2. Google adores responsive design on healthcare websites

In terms of search engine rankings, Google prefers it when medical clinics and other businesses have responsive websites. From a technical, search engine perspective this makes it easier for Google to parse the website and interpret it – as there’s only one URL and the HTML is the same across all devices.

3. Users also prefer responsive design on medical websites

A few years ago, if you browsed the vast majority of websites on mobile you would need to magnify significantly and then do some finger gymnastics to attempt to interact with the website. However with a responsive website, the website and its functionality adapts automatically to your phone and this means no more frustrating error messages or webpages freezing up and closing automatically.

If you ask a site visitor which they prefer, a medical website with responsive design or an old fashioned website, well there’s no question about it!

4. Responsive design boosts conversion rates

As the responsive medical website is user-friendly and easy to navigate from phone, this boosts the number of people who request a call back, book an appointment at the clinic or successfully do what you want them to do on your website.

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5. Responsive design is more shareable on social media

When an individual visits your well designed responsive website and finds it easy to use, they will also be able to share this in a much more meaningful way with their own friends and peers. This means you have therefore multiplied the likelihood of others visiting the site, having an enjoyable and easy experience and sharing this on with others.

So how do you plan and execute a new responsive website for your medical clinic or practice? Well it’s all about having the right expertise. Speak with Total Medical Design today about responsive medical websites. They have designed many responsive websites already for medical businesses and in many other sectors. Client feedback has been overwhelmingly positive.