Everybody understands the importance of SEO in attracting clients. It is even more important for medical websites as the competition between providers is high. The success of any SEO project lies in selecting and using the keywords effectively. There is a beauty in keywords; when you use the right ones at the right place, you attract the right people to your website, and when not chosen and used wisely, keywords may derail your whole marketing campaign.
While planning the online marketing of your medical website, you need to know who is looking for your specialisation / services and what he/she will type in the search engines (like Google). When it comes to medical marketing, one needs a more conservative or concentrated approach rather than being a hyperbole or making an open field running.
In this race to page one ranking, you may want to stuff your website with a large amount of medical keywords. However, this may attract a bunch of folks which may not be interested in your specialisation / services. On the other hand, right keywords with their proper use will attract high-quality traffic to your website.
So, how will you figure out the right keywords and their effective use to not get into trouble with your readers and the search engines? Read on to know this…
Keywords research:
A thorough research in the popularity and competitiveness of medical keywords will help you in attracting the right searchers. A great way to do this is by using the Google AdWords keyword planner tool. This will help you find competitive keywords which have high volumes of searches but little competition. Another important thing in choosing keywords is that they should be relevant. This means assessing the relevance of specific keywords for your site.
Another important point is that the selected keywords must not be too high or too low in number. An appropriate amount of keywords is always a win-win situation as they give you more choices to experiment with.
Put chosen keywords into sentences or paragraphs for optimum use:
Always divide your keywords into sentences or paragraphs as search engine spiders do not read commas, punctuation or paragraph change. You will surely get good marks by the search engines for straight stuffing.
Bullet list is always easier to read and scan:
It is human nature to read and comprehend the bulleted list in a better way. So, don’t miss any opportunity to use your medical marketing keywords in bulleted sentences. Blend them properly and avoid repetition.
Use keywords in different sections:
Search engines can find keywords no matter where they are located on your page. Therefore, instead of pouring all keywords at one place, distribute them. Start with the headline and then add few in starting paragraphs. Apart from this, use them in the navigation bar or sidebar. Create links of your keywords which take your readers to further relevant pages.
Breaking keywords in this manner will not appear overwhelming to readers, but ensure high points from search engines.
Use “common words” in keyword phrases:
Some of the short words such as “of”, “for”, “a”, etc. are so much used in content that they are often ignored by search engines. Take advantage of this and create your keyword phrases with these “common words”. For example, if your keyword is “women cosmetic surgery”, you can use this keyword as “cosmetic surgery for women”.
Create some pages specific to your keywords:
Sometimes, you have several unrelated keywords which are impossible to put in a single page. Further, it is also not a good idea to put them all at a single page, as it will only dilute the engagement power of your content. How about creating separate pages for those keywords? Readers will find these pages completely natural while search engines will also index those separate pages.
Use keywords in testimonials:
This is again a great idea which can boost your marketing results. Generally, testimonials have generic terms of your services. However, if you take permission from the author and replace those generic words with relevant keywords, it will be of great help. It will look extremely natural to the readers and search engines will definitely give you some more points.
Try using “personal” keyword phrases:
Your prospective patients may be searching for services using keywords in the first person. Though, it is difficult with medical keywords, but try to use them in the first person in the form of questions. For e.g. suppose someone searches for “Fix my shoulder”. If you have a blog post having title “How to fix my shoulder in Sydney”, chances would be high for your website to figure in search results.
Use “less useful” keywords judicially:
Sometimes, some keywords seem to be of no use but they can work wonders if used properly. For example, suppose you have a keyword “plastic surgery”. You may not like to write a keyword like “cheap plastic surgery” as it indicates something of poor quality. However, you can always create a link for an article informing people about the negative impact of “cheap plastic surgery”.
These are the few ideas about using your medical marketing keywords wisely. These ideas will help you create content which is neither repetitive nor boring with optimal keyword frequency thereby improving your site’s ranking.