Although Linked In is generally thought of as being the domain of business people, it has flourished as one of the most useful social media tools for medical professionals and doctors.
There are now over 2 million people working in the healthcare sector who are using LinkedIn. So what’s the secret to crafting a superb Linked In profile, and how do you best use it to promote yourself and your business? Read on to find out.
Linked In: The place to see and been seen
Place your professional information on Linked In and you’ll be searchable on Google and other search engines. Linked In typically pops up first when you search on someone’s name. This is particularly helpful when you’ve been away at a conference and you’re looking to reconnect and network with people that you’ve met. Linked In is a simple and easy way to maintain these connections for the future.
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1. Posting your CV and published work
Linked In has facilities for you to publish your previous academic research papers, journal publications and accomplishments. You can also go into detail about your academic and professional achievements. This will prove invaluable if you are planning on selling your skills to peers in the industry.
2. Stay abreast of industry developments
When you join Linked In you should join public groups that are relevant to your role and industry. This is where you will find like-minded colleagues. If you are looking for work on Linked In, you may want to try the following strategy. Start following key industry recruiters for their news updates, and request to add them as a friend then send them your CV. They will appreciate your bold and proactive approach.
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The most important areas to cover in a Linked In profile
For novices to the social media platform, there are a few essential areas to focus your efforts on. Your profile should contain the following at a minimum:
1. Your contact information including email and telephone details.
If you don’t want to have this information freely available on the internet, then you should change your privacy settings on Linked In so that this information is only available to your Linked In connections.
2. An image
Ensure that the image is professional looking and a head and shoulders shot which clearly shows your smiling face. An approachable and warm looking photo of you is critical to providing the most favourable impression.
3. Headline and Summary
A headline is the first thing that appears in the search function when someone searches for a healthcare professional in your field. The headline should be succinct, and reflect your role and skills. The summary is another important aspect to this and goes into more detail about your skills and experience. These appear at the top of your profile and are critical to informing people of your capabilities.
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4. Use keywords
This ensures that your profile is findable by industry visitors and those searching for your skill-set. Ensure that you include your medical expertise, consulting and management expertise and even soft skills where relevant such as people management, team building, problem solving and collaborative experience.
5. Add rich media
Video, slides, audio or images all add an extra dimension to a Linked In profile. Where possible include these in your profile.
To get a complete social media strategy for selling your skills and/or your healthcare business on Linked In, or for a completely integrated healthcare marketing strategy, speak with Australia’s experts in the healthcare industry – Total Medical Design.
“GET A FREE NO OBLIGATION QUOTE ON A LINKED IN CAMPAIGN FOR YOUR HEALTHCARE BUSINESSS”