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Totalmedicaldesign Service

Content Ideation

A fantastic idea is at the heart of every successful content campaign. This is where the concept of “Content Ideation” is important!

Content Ideation is the process of seeking the most relevant topics for content creation and deciding which ones would really resonate with your clinic’s target audience.

Formulating a good idea is, by the highest standards, a creative work. And, like all good ideas, it requires extensive preparation and hard work.

So partner with us! Let our creative strategists offer original ideas to solve your customer’s problems.

Great content ideation can result in increased traffic, patient conversions and more meaningful interactions with the right people at the right time.

At Total Medical Design, we use a guide for our Content Ideation Process that can offer you unique insights and expert opinions. There is always room for improvement, but for the most part, our ideation process consists of the following four steps:

  1. We get to know your clinic and your goals

Our creative strategists familiarise themselves with your clinic’s mission and purpose. We are well-versed in your target audience, production timelines, budgets and marketing goals.

We review your past ideations and content to determine performance of different pieces of work.

This ensures that we produce useful content that provides solutions to your patient’s needs. What your patients care about is how you can ease their problems and reward them for time spent on our content.

Content that speaks directly to them wins!

  1. We brainstorm and collaborate closely with your clinic

We believe collaboration is the secret to some of our best content ideas. To optimise your time and resources, we come prepared, with an open mind and record everything.

  1. We produce content backed by research

By analysing the performance of your past campaigns, we can determine characteristics that contributed to its success. Similar elements of great content ideas get used time and time again.

Our creative strategists score ideas based on the following elements:

  • Clinic internal data analysis
  • Competitor analysis
  • Organic and keyword search
  • Trending news
  1. We value your feedback

We value our relationships with our clients. Our strategists will talk to you regularly so that together we can discover new content opportunities.

So, don’t let content fatigue discourage you. Get in touch with us for a complete package in content marketing.

Get a free no obligation quote today!

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