Jane Chen

My Career/Background
I graduated with a Bachelor of Optometry in 2012 from the University of Melbourne. I’ve been working as a clinical optometrist ever since, mostly in a part-time capacity. In 2018, the optometry practice I was working for asked me to help write the copy for their new website, and the rest is history! I began freelance copywriting as a side hustle while I continued optometry, and countless clients and projects later, I’m still going. Recently, I joined the Total Medical Design team, providing any copy required for our various projects.

What I Do
I take words and arrange them into sentences that engage, inform, reassure, educate, persuade, or whatever else you need these words to do. As a clinician, I’m well aware of the importance of good communication with your patients and other healthcare practitioners. A picture may paint a thousand words but if your patients/customers can’t make head or tail of the picture, it’s better to use the words!

What I Love About My Role
My favourite part of writing in the medical field is taking a topic that may be completely foreign to me, deep diving into the research, and crafting an authoritative, compelling, and accurate piece of work. I also just love putting together a page of words that reads smoothly, where your patients or customers feel a sense of confidence about your business and your expertise from the way I’ve represented you through the copy. 

My Personal Interests
Outside of work, I spend most of my time running after two very active little boys. Whenever I catch a moment to myself, I enjoy reading thriller novels, playing futsal, and trying out new restaurants and cafes with my husband or friends.