Case Studies – Total Medical Design

Beyond Dental

Total Medical Design — Mon, 25 Dec 2023 19:03:05 +0000

Challenges

Establishing an Online Presence
As a new clinic, Beyond Dental needed to quickly establish itself online, especially in the Bay of Plenty region. The goal was to create a digital footprint that would not only attract new patients but also reflect the clinic’s unique environment and services.
Balancing Clinic Branding with Natural Environment
The design of the website needed to harmoniously blend the clinic’s modern, vibrant branding with the serene and picturesque elements of the Bay of Plenty. This balance was crucial to convey the unique character of Beyond Dental.

Solutions

Website Design and Development
A thorough consultation process was conducted to capture Dr. Walsh’s vision. The website was meticulously designed to reflect the clinic’s youthful and lively ethos while also showcasing the natural allure of its location. This was achieved through a blend of contemporary design elements and imagery that resonated with the local scenery.
Comprehensive SEO Campaign
A multi-faceted SEO strategy was implemented, involving in-depth keyword research, on-page optimisation, and strategic link-building efforts. The campaign was continuously monitored and refined to respond to changing trends and ensure maximum visibility in local search results.

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Aspire Radiology

Total Medical Design — Mon, 25 Dec 2023 18:57:22 +0000

Challenges

Rapid Development for Launch
The primary challenge was the quick turnaround required for the website’s launch, aligning with the opening of the new clinic. The tight timeline demanded efficient and effective project management.
Scalable and Flexible Website Design
Dr. Razaee’s vision included expanding Aspire Radiology to encompass three clinics. The website needed to be designed with this scalability in mind, initially showcasing one clinic but easily adaptable to include the additional clinics.
Integrating Patient and Doctor Portals
The website required functionalities to cater to both patients and doctors. This included the integration of appointment booking systems, forms, and information portals, ensuring ease of access and user-friendly navigation.
Specialised Content for Diverse Services
Aspire Radiology offers highly specialised services, necessitating the optimisation of content for each service. Additionally, the inclusion of relevant FAQs on each service page was crucial to enhance the clinic’s online presence and provide valuable information to patients.

Solutions

Expedited Website Development
A streamlined development process was implemented to meet the December deadline. This involved close collaboration with Dr. Razaee, ensuring all elements of the website were aligned with his vision and the clinic’s operational needs.
Dynamic and Adaptable Design
The website was crafted with flexibility as a core feature, allowing for easy updates and additions as Aspire Radiology expands. The design was both modern and user-friendly, ensuring it could evolve alongside the clinic’s growth.
Comprehensive Patient and Doctor Portals
Special attention was given to integrating portals for both patients and doctors. These portals included appointment booking functionalities, access to various forms, and vital information, all designed to enhance user experience and accessibility.
Optimised and Informative Content
Each service offered by Aspire Radiology was meticulously detailed on the website, with optimised content to ensure high visibility in search engines. FAQs were integrated into each service page to provide users with easy access to important information and to further boost the clinic’s online presence.

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Baska Mask

Total Medical Design — Tue, 13 Dec 2022 10:34:30 +0000

Challenges

The original website was completely obsolete and non functional.
Dated logo and branding.
Baska Mask needed a website which would support their sales process, displaying the uniqueness of their products and extensive publications and journals.

Solutions

Pulled out all the stops! We prioritised the design and build of this projects, to ensure the client had a functional website as quickly as possible, and to prevent them from missing out on potential sales.
Due to the recognition of the existing branding, a full rebrand was out of the question. As a result we created a progressive brand design, maintaining the key recognisable features of their original logo/ branding, and and the same time, brining it up to date.
Created an extensive library of content to support both the sales team and visitors to the site, which includes, Journal & Publications, Video, Flyers and Patent & Trademark Information.

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Link Health & Fitness NZ

Total Medical Design — Mon, 12 Dec 2022 10:37:12 +0000

Challenges

The original website was completely obsolete and non functional.
Dated logo and branding.
Baska Mask needed a website which would support their sales process, displaying the uniqueness of their products and extensive publications and journals.

Solutions

Pulled out all the stops! We prioritised the design and build of this projects, to ensure the client had a functional website as quickly as possible, and to prevent them from missing out on potential sales.
Due to the recognition of the existing branding, a full rebrand was out of the question. As a result we created a progressive brand design, maintaining the key recognisable features of their original logo/ branding, and and the same time, brining it up to date.
Created an extensive library of content to support both the sales team and visitors to the site, which includes, Journal & Publications, Video, Flyers and Patent & Trademark Information.

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Altius Group

Total Medical Design — Tue, 07 Sep 2021 13:18:17 +0000

“The process was seamless as the team just took the ball and ran with it. They really understood our business as a specialist in the field of work health.”

Challenges

Interpret the Altius Group brand guidelines and apply them consistently across a full suite of marketing material, social media posts, banner advertising, posters, brochures, and proposals.
Improve brand style guidelines to reflect the latest campaigns.

Solutions

Rollout and extension of brand architecture across all touch points.
Execution and definition of visual branding across sub-brands
Creation of a suite of infographics to strengthen the Altius Group brand
Creation of external advertising style and conceptualisation
Provided specialist advice and interpretation of design and brand processes, guidelines and policies.
Scoped needs, resolved issues and ensured positive design outcomes.

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Dr Gillian Dunlop

Total Medical Design — Tue, 07 Sep 2021 13:10:42 +0000

CHALLENGES

Total brand design refresh to bring Dr Dunlop’s brand up-to-date.
Improved messaging and content to underline the importance of artistic competency for the creation of superior rhinoplasty results.
Re-engage website with Google.

SOLUTIONS

Relaunched new site which is optimised for Google search and pages which direct traffic to capture leads.
Unique selling proposition of artistic passion and skills emphasised through intuitive navigation, bold design, easy-to-understand website content, before and after patient gallery, and videos of Dr Gillian Dunlop.
Ongoing website support to monitor website effectiveness, make improvements and update images.

DRAFT – GILLIAN INTERVIEW NOTES

10 years. Constantly tweeking the website. Periods it is weekly. He uploads the photos pretty quickly. Usually within days. I appreciate we can tweak it so weekly. For us refreshing it is important.
May cruse through it and revisit. Constantly doing good work.
Easy to talk to and communicate with.
We started refreshing that website in February. Large gap. We still needing it during COVID closure. We had loads of people cruising through the period. Clients ring up and make bookings.
Long working relationship. He’s easy to talk to. Receptive. Function. Reflects brand well. The layout. The most important people do is they upload pictures. Fast for the user. I look at other people’s photo galleries they are just too clunky. Easy for the user.

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Dr Mark Ruff

Total Medical Design — Tue, 07 Sep 2021 13:05:06 +0000

“The logo designed by Total Medical Design really considers the needs of our female audience and reflects the service well,” said Practice Manager, Seiko Ruff. “It has inspired patients’ curiosity and sparked conversation, which really shows it connects with our patients.”

“Part of our approach has been to focus on Japanese women because Mark and I can both speak Japanese,” said Practice Manager, Seiko Ruff. “It was an easy process for Total Medical Design to have the website switch between English and Japanese.”

CHALLENGE

Needed to create the brand design which reflected the specialist service and personality of Dr Mark Ruff.
Seize the opportunity to capture English and Japanese speaking patients.

SOLUTION

New logo designed to harness essence of professional and caring approach for female patients.
Launched new website to Sydney northern beaches and north shore patients.

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Form Physio

Total Medical Design — Tue, 07 Sep 2021 13:36:51 +0000

Challenges

Even though Form Physio had previously had a website for several years, it was not being picked up by Google at all. The challenge was to establish a dynamic, effective digital marketing and SEO campaign that would reach their desired target audiences.
Additionally, Total Medical Design found a disconnect between the in-clinic experience of Form Physio with their visual identity. So we set about aligning their visual identity together into a strong, holistic and contemporary visual brand.

Solutions

We redesigned their branding both in-clinic and online to reflect their values and goals for their business.
We implemented stylised photography and imagery to reflect their strong brand identity along with uniform palette colours throughout their website.
We initiated an SEO foundations campaign to give the website a kickstart with Google, in order to help them reach their desired target audiences.

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Verve Symposium

Total Medical Design — Wed, 10 Nov 2021 08:54:35 +0000

Challenges

Delegates being able to have access to all talks, presentations and live cases.
Ensuring there were ongoing software savings for the Symposia
Presentations and other program information requiring efficient collation with all speakers having personal logins
Streamlining every aspect of the website, to include pages for sponsors, international guest speakers, up to date program, future conferences, and an outstanding look and feel

Solutions

Created a member platform. Over 120 recordings captured each year of talks and presentations.
Created a customised app for delegates and speakers. This ensured up to date information at all times. The app included event schedules, guest speaker bios and event information.
Created a speaker portal. Speakers can now directly upload their presentations to a server for the web production team. Speakers are also kept up to date on the latest program.

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Highgate Hill Doctors

Total Medical Design — Tue, 07 Sep 2021 12:58:05 +0000

Challenges

Needed a modern website design and functionality to reflect leading GP facilities.
Had to better engage Google to increase awareness about the new services and GPs.
Maintain Google rankings from existing website while identifying opportunities to target new keyword terms.

Solutions

Undertook search engine optimisation (seo) research of competitors and Google search term marketplace to reveal opportunities to improve content and rank highly on Google.
Launched a new website with new graphic design, logo and navigation to offer a contemporary user experience.

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